As a retailer you must meet your customers' needs and stay ahead of the competition by understanding all new trends and what is being predicted for the retail market in 2017.

Convenience

Your customers want to order what they want when they want it so push button products and services will be on the rise in 2017. Making it convenient and easy for your customers to reorder products and services they have had previously will encourage them to return to you rather than having to go through the whole process again with one of your competitors.

Mobile

2017 will definitely be the year more of your potential customers will be using their mobile phone to not just identify who they want to purchase from but also using them to make those purchases. It is essential as a retailer that you have a mobile ready site otherwise those potential customers and existing customers will search for the products or services and go elsewhere.

Personalisation

As a retailer it will be crucial in 2017 to use any data you have collated from your customers and making the service you offer personalised to each customer. If a customer has ordered a product from you make sure they are aware when that product or similar products are on offer to entice them to your site or store to see what is available.

Unique In-store Experience

Giving a customer a unique in-store experience in 2017 will encourage your customers to buy your products or services both within your brick and mortar store as well as online. It is important they can get a similar experience that they get from your online store – being able to compare prices, seeing which other products would be relevant to them based on their current purchases and offers available.

Delivery

Being able to get the item your customer has purchased to them quicker than your competitor could give you the edge in 2017. Delivery times are now being reduced to one hour, same day and guaranteed next day. If you are only offering 5 working days delivery there will be someone else that can offer that same product at around the same price but can deliver same day and your customer may go to them instead of ordering from your store.

Make sure your retail business is ready for 2017!