Online shopping (which is also known as e-tailing - electronic retailing) is the shopping of retail goods over the internet. Online shopping started with some retailers as far back as the late 90's with the initial success of Amazon who then were only selling books. The online shopping experience has evolved since those early days with the help of social media, email and the progression of websites.
With more consumers preferring to get their shopping online whether it be their weekly shop or Christmas presents for all the family, it is important to understand the reasons why they prefer to purchase their items in this way. Here are a few of those reasons –
These are just a few of the reasons that more and more shoppers are getting their items online and having them delivered to their door. If retailers do not ensure they have the right presence online their existing customers could potentially be moving to their competitors who do have the options available online.