Hypermarkets
300
SKU's
234,351
Auditors
8
A company specialising in market research in the field, was required to establish a report for one of its clients on its brands within retail stores, as well as those of its competitors, within various points of sale.
THE CHALLENGE
The customer required RGIS to provide the following:
- Visit more than 300 hypermarkets and supermarkets across France
- Audits to be conducted over two months (Oct–Nov) during opening hours
- Audit and report on the following for the customer’s brand of soft drinks and spirits:
- Allocated shelf space compared to the competitors’ products
- Verify the price as negotiated with the store
- On-shelf stock availability of products
Why RGIS?
The market research company had to provide a major drinks producer and distributor with key data to act in a highly competitive market.
Our Solutions
The market research company partnered with RGIS to complete the compliance audit survey for market information project, and provided the following:
Scheduled a team of eight experienced RGIS auditors for the duration of eight weeks
Planned between 35 and 40 compliance audits per week
Carried out the following compliance audits in both the soft drink and spirit departments:
Dimensions and type of shelf
Location of product within the store
Scanned each product category
Quantity of each product on the shelf
Calculation of the maximum products per location
Performed price audits and out of stock item tracking simultaneously
Audited the refrigerated drink display cases present in each point of sale (quantity, brand and number of doors)
Results
The market research company found by outsourcing the compliance audit survey for market information project to RGIS, the following results were achieved:
More than 300 accurate audit reports were produced, which is 234,351 SKUs in two months
Enabled the customer of the market research company to obtain, within a very short time, a precise assessment of its presence in stores compared to its competitors in the various points of sale
Compared the customer’s products to the competition and measured the evolution of the Product Data Management (PDM) from one year to the next
Calculated the maximum storage capacity (in height and depth) per location
Checked that the merchandising recommendations (planograms) and the prices negotiated with the brands were respected
Evaluated the breakage rate of products on the shelves
Conclusion
By partnering with RGIS, the market research company gained fast, structured and highly detailed visibility of in-store brand performance across more than 300 hypermarkets and supermarkets within a strict two-month window. The comprehensive audits delivered precise data on shelf space allocation, pricing compliance, stock availability and competitor positioning, enabling the brand to measure planogram adherence, assess product data evolution year-on-year and evaluate shelf capacity and breakage rates. The scale, consistency and analytical depth of the reporting provided a reliable foundation for strategic commercial decisions and strengthened the customer’s competitive position in-store.
