Macro Space Planning to Analyse Stores

An international chain of convenience stores with 9,799 stores in North America (primarily in the United States and Canada), 2,697 stores in Europe, and an additional 2,380 stores operating under franchise agreements worldwide. Supplying the everyday necessities for your fridge, your family, your first aid kit or your traveling tool box.


A convenience store retailer required the ability to analyse and report on store layouts, sales, profit and margin performance, so required RGIS to provide the following:

  • Encourage store level merchandising
  • Store clustering so that product assortments, size allocations, and promotional offers can be localised as required
  • Seamless links to third party applications
  • Improve management control of store space planning
  • 3D modelling of store merchandising layouts
  • To complete a total of 2,380 stores


The convenience store retailer partnered with RGIS to complete the macro space planning project, and RGIS provided the following:

  • A macro space planning management solution was created
  • Store spatial values including fixtures and planograms
  • Equipment types and numbers of fixtures
  • Planogram to aid with store allocation
  • Performance reports created geographically and by store size
  • Capability for users to customise and create reports


The convenience store retailer found by outsourcing the macro space planning project to RGIS, the following results were achieved:

  • Improved individual store and company-wide performance
  • Significantly cut store planning approvals
  • Reduced implementation costs
  • Made product realignment, refits and new store builds, more efficient with less costs
  • Full integration with SAP system and third party application