Need:A DIY retailer was rolling out a new customer facing app. The app would guide users in real-time through the store to find the home improvement products they need. With location and stock data incorrect and out of date, a full store survey was needed before the app could launch. The timeline was tight because the product launch had already been planned and paid for.
- Experienced teams were required to survey and map 300 stores
- Data delivery was needed in a format native to the app
- Needed to be completed within a specific timeframe
Solution:RGIS teamed up with the app designer
- Established formats for the data upload
- Proprietary data collection processes were completed which created a scalable survey process
- Portions of the process were automated
- Local teams scanned every item on every fixture and identified the x,y coordinates
Results:RGIS managed the project an on-time launch by working directly with the app developer. Teams completed 300 stores nationwide within the given timeframe.
- RGIS provided product and location data
- All 300 stores were completed within the time frame given
- The mobile app was launched on time
- The retailer was able to launch their marketing campaign as planned